SEO Tips for today Monday, December 31, 2007 Consult from Marvin

Most Popular Search Engines

Directories

Yahoo
Considered the "granddaddy of search engines," Yahoo! is usually the first place to start when you want to search for something. Also a portal, Yahoo! is great for general searches, as it sorts Web sites by categories. Using Google's engine for its back-up results, it also lists search results based on Google's database.

Yahoo! first creates a list of categories that match your search words, followed by a list of sites, and finally Web pages from Google.

Tip: Yahoo is great for searching for companies, general information, and anything else that would be best sorted in categories.

Looksmart
An Australian-based company, its directory powers several Internet Service Providers. Looksmart relies on Webrarians to sort through the Web's content and arrange the sites by directory category, ways to refine searches, as well as reviewed and relevant sites.

Tip: Looksmart is great for multiword queries and travel-related searches.

Open Directory Project, DMOZ
This directory is not a search site; rather, it's a database of information that lists sites in every category, from arts and reference to society and sports.

A Web site must be accepted into the directory, so the Open Directory is limited to the sites that it lists, which may limit your search.

Tip: Get familiar with their different categories and save minutes searching across their sections, rather than specific topics; therefore increasing your results.

Indexes

To help clarify things somewhat, indexes send out spiders on the Web to crawl Web sites and rank them by relevance, going by how many times the keyword is found in say, the url, the title, description, and the site in general.

AltaVista
One of the earlier search engines, this company had a shift in strategy as it wavered between portal and search engine. It literally searches for your query by searching for words on the pages, but the results are sometimes far from relevant, and its content isn't as up-to-date or fresh as it should be.

Tip: AltaVista is excellent for finding images and sounds, as it lists these in completely different categories separate from articles.

Hotbot
Owned by Lycos, Hotbot is a favorite of many users thanks to its fast returns and broad index. Not only does it allow you to search for keywords via a variety of ways, but it also provides users with personalized options that they can choose from in a drop down menu.

It allows you to narrow down searches by restricting your query to pages that include images, for example, or even both images and video clips, and restricts the time period of the results, ensuring its freshness.

Tip: Hotbot's versatility makes it the Web site of choice for very targeted searches.

Google
Speaking of specific, targeted searches, Google.com ranks its relevant search results in a more democratic manner by using the number of links that are linked to a site to determine relevancy.

Boasting the largest index of sites, Google's accuracy and speed make it my favorite search engine, as it rarely fails its users (even Yahoo! seems to agree).

Tip #1: Google is excellent for very specific, targeted searches, and allows you to type two completely unrelated words in order to find the site you're looking for.

Tip #2: It also allows you to narrow the scope of your search, with an option called "I Feel Lucky," by taking you directly to the first result.

Northern Light
Also one of the best search engines, NorthernLight.com really shines upon specific queries. It supplies several relevant sites, and is making its way to becoming one of the most complete and organized search engines on the Net.

AskJeeves (also Ask.com)
While it's tempting to ask Jeeves questions such as, "Where can I find sexy woman?" (which should point you to AskMen.com) you may not find the answer you're looking for. It uses a human compiled database of questions with links to potential answers, but the problem is that it rarely supplies accurate results.

AskJeeves.com is extremely labor-intensive, which is obvious, since it supplies pretty general results.

Meta-search engines

Mamma.com Mamma is the fastest meta-search engine on the Web. Like Metacrawler, it submits the query to dozens of search engines and returns results. In other words, it crawls through the results of other search engines to bring users a compilation of sites.

Tip: Mamma is a hybrid of informational and transactional results, perfect for shopping, auctions, and good old-fashioned research that is sure to be up-to-date.

Dogpile
Dogpile.com is a meta-search engine that simply analyzes and separates the top 10 results of the underlying search engines. So you get 10 results from search engine A, 10 from search engine B, etc...

It is fairly adequate, yet it still frustrates some users who must scroll down the long list of results to find what they are looking for.

2 Comments:

At 1:31 AM, Anonymous Online Marketing said...

you forget about bing which is becoming popular now

 
At 1:32 AM, Anonymous search engine optimization said...

great information in search engines

 

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