SEO Tips for today Thursday, July 11, 2013 Consult from Marvin

How to get indexed by Google in 2 Minutes

Search Engines are becoming smarter and efficient day by day. As Google has big search market share so everybody wants to get indexed quickly on Google so they can start getting the traffic on website. Many professionals believe that it’s not easy but actually it’s easy to get indexed.

Before going ahead, you should have account in GWT (Google Webmaster Tool) and your website should be verified there. If you have not yet, then please read my previous post which will guide you on adding and verifying website in Google Webmaster Tool.

There are plenty of articles on web, which ask about submit URL, Adding in sitemap, bookmarking and sharing post in social media etc. but actually such tactics don’t work as fast as we need. I have a 100% guaranteed tactic which will help you to get your website’s page/blog indexed in 2 mins. Follow the steps below:

STEP 1. New Page/blog

We should have new page ready with a SEO friendly URL. If you have not right now with you then upload your content on blog/website and get an URL.

For example I am working on website where I posted a new blog and get SEO friendly url created –

STEP 2. Fetching Googlebot to crawl that new page 

 Now, I have a URL which is new and I have to get it indexed. I go to GWT Panel and navigate ‘Fetch as Google’ under ‘Health Menu’ in left hand side. Check the screenshot below:

Update: (2 July) – This feature is now moved under ‘Crawl Menu’ as GWT panel is updated with new look on 2nd of July.

Enter new URL and click on ‘Fetch’ button. After fetching, you will get below screen:

At starting, you will get ‘Fetch status’ as pending but GWT automatically refresh this page and you will find ‘Fetch Status’ as ‘Success’ in few seconds.

STEP 3. Click Submit to Index 

You will find an active ‘Submit to Index’ button in front of the URL that you fetched with Googlebot. After clicking on button, you will find a pop-up which will ask for indexing only ‘URL’ or ‘URL and all linked pages’. I will suggest you to choose ‘URL’ and click on OK button.
After clicking on OK button, you will get a message – “Your request has been received and will be processed shortly” and ‘Fetch Status’ will be showing as Success. It means your webpage is in process to get indexed in Google. If you want to see how googlebot has crawl your webpage then click on ‘Success’ link.

STEP 4. Verifying the Status of Indexing

Now time to verify the indexing status. Copy that url and paste in search box in Google. I did with my URL and found below screen:
Here you can see that my URL is indexed in Google just 2 mins ago. And, I made a search in few mins with a keyword and found below result (2nd screen).

How Googlebot works behind the scene 

 Googlebot is set of commands which work as crawling software in World Wide Web for Google. This gathers information from different-2 websites and collect content/documents to add in Google Search Database. Googlebot search different-2 website by crawling the website to another website. All the information while crawling goes to Google Database where they filter the crawled pages according to their Search Engine Algorithm.

Google’s crawling software crawl the entire page from top to bottom and Googlebot read every element of page like Title, Description, H1 etc… All such elements play important role in search engine ranking so Googlebot analyze every word and element while crawling and indexing.

Sometimes, the above steps take time around 10-15 mins on newly built websites. But, it works beautifully when your domain comes under a good and informative website. If you have used any other tactic to get a new page/blog indexed by Google in 2 minutes, please share by commenting below.



SEO Tips for today Friday, July 05, 2013 Consult from Marvin

14 Google Tools You Didn't Know Existed

1. Google Ngram Viewer Google's Ngram Viewer lets you search keywords in millions of books over the span of half a millennium, a useful tool for finding trends over time. For power users, the Ngram Viewer also has advanced options, such as searching for particular keywords as specific parts of speech or combining keywords. Just in case you ever wanted to see how big cocaine was in Victorian times, now you can.

2.Google Correlate A part of Google Trends, Google Correlate allows you to look at search trends over time. For example, input "soup" and you'll see a clear increase in searches during the winter months. The more fascinating part of Google Correlate is the Search by Drawing function. Draw a fun graph and Correlate will give you search keywords that best match your graph creation.

3. Google Trends Look at trends in hot searches with Google Trends. Browse by date, or look at top searches in different categories with the new Top Charts function. Finally, with the Explore function, input a search term and see how it trended over time and location. You can also now view popular searches in a colorful fullscreen format.

4. Google Think Insights Home to an abundance of resources, Google Think Insights is a useful tool for entrepreneurs and industry professionals. There are case studies, new findings and tips on how to grow your business, as well as showcases of exemplary projects. Finally, there are also tools for maximizing your site analytics and ad campaigns. A particularly useful collection is how to "Make Your Website Work Across Different Platforms."

5. Google Public Data Explorer Search through databases from around the world, including the World Bank, OECD, Eurostat and the U.S. Census Bureau. After you find what you want, filter through categories to make graphs with the axes you want. Google's Public Data Explorer then displays the data in a line graph, bar graph, scatterplot or on a map.

6. Full Value of Mobile A useful calculator for businesses, Google's Full Value of Mobile will calculate just how much having a mobile site is worth. The tool will help you analyze how customers interact with the various aspects of your business, from mobile sites to calls to cross-device ability.

7. Get Your Business Online Get Your Business Online is Google's initiative to get more local businesses on the web, in an effort to boost the local economy as well as help small businesses grow. The initiative also encourages people to get other businesses online, with an end goal of reaching every local business in America. There are also listings for events and lessons. The free service also includes hosting for one year.

8. Webmaster Tools Google's Webmaster Tools allows webmasters to monitor a site's health and traffic. Additional tools include a Structure Data Markup Helper and Google Places for Business.

9. Schemer Schemer is like a combination to-do list and social event planning app. Connect via your Google+ account, enter your preferences, and Schemer will offer some things to do around your area. A great tool for travelers who want to make the most out of a visit, as well as for locals who want to find something to do on an otherwise boring day. You can also collaborate with the friends in your Google+ Circles and see who wants to do the same things as you.

10. Google Fonts Google Fonts offers open source web fonts for all to use privately or commercially. As of now, there are 629 font families available. Filter fonts by thickness, slant, width and script.

11. Google Developers Google Developers houses a plethora of resources that developers can use, tools such as internationalizing different websites and live presentations of tutorials. Developers can also join groups in a local area for meetups and collaboration.

12. Dart Dart is a programming language developed by Google in hopes of eventually replacing JavaScript as the language of modern web apps. Dart was released in 2011 and is still in its development stages. With a goal to make coding and collaboration simpler, Dart was designed to be simple enough that even beginning developers could learn from it.

13. Google Keep Launched earlier this year, Google Keep app connects to your Google Drive. Sync-able across all your devices, Google Keep allows you to keep notes, voice memos, pictures and checklists in order. The easy-to-use interface is a simple app for those looking to do basic note-keeping on-the-go.

14. Google Sky A part of Google Earth, Google Sky allows you to explore space and star systems. In collaboration with NASA, using images from the Hubble Telescope, Google Sky is one of three subsidiaries of Google Earth, the others being Google Mars and Google Moon.


SEO Tips for today Tuesday, November 27, 2012 Consult from Marvin

25 Ways to Get Penalized in 2012

Have you seen a recent drop in your website’s traffic levels? Perhaps you’ve received a notification of unnatural SEO practices in your Google Webmaster Tools account?

Unfortunately, SEO penalties can happen to any website, at any time. While it is possible to repair the damage incurred by these negative effects, it’s ultimately much more effective to take a proactive stance on penalty prevention by avoiding the following known penalty causes:

1. Cheap spam links

That “10,000 links for $10” offer you see being advertised on Fiverr and other services won’t actually be a great deal if the influx of new, low value backlinks pointing at your website triggers an SEO penalty!

2. Paid links that pass PageRank

Buying links for advertising purposes is find, but be sure they’re denoted as sponsor links and use “nofollow” attributes appropriately. Purchasing links for the sole purpose of passing PageRank violates Google’s Webmaster Guidelines.

3. Link exchanges

Partnering with other websites to exchange links with each other leaves a very noticeable footprint to the search engines, which may choose to penalize these obvious manipulation attempts in the SERPs.

4. Hiding links in CSS, Javascript or other file types

The search engine robots become more advanced every day when it comes to the types of files they’re able to crawl and understand. As a result, hiding links in supplementary site files (particularly those that provide CSS and Javascript info to a site) isn’t the sneaky way to increase link juice that it used to be.

5. Low distribution of anchor text

Again, be aware that search engines often issue penalties based on detectable patterns. If you’ve built links using just a handful of SEO keyword phrases as your anchor texts, you run the risk of having these trends identified and penalized.

6. Excessive link velocity

Building too many links, too quickly is a sure sign of attempted SERPs manipulation. Instead, think natural and focus your efforts on acquiring fewer, higher quality links for each new site you build.

7. Links from foreign language sites

Relevancy matters when it comes to links, which is why the search engines may issue penalties to sites that receive a large number of inbound foreign language links. If the readers on the referring site can’t actually benefit from your content, it’s best to avoid the link type altogether.

8. Blog network links

Many of the web’s most popular blog networks were recently devalued by Google, though there are plenty of others still operating. Avoid these at all costs, as they’ll likely be the subject of future Google penalty actions.

9. Sitewide/footer links

Links that appear in blog sidebars and footers (so that they appear on all pages of the blog) represent typical areas of manipulation to the search engines. When building links to your website, focus your efforts on acquiring more valuable in-content backlinks instead.

10. Links to and from bad neighborhood sites

Because the search engines use inbound links to determine relevancy, building links from bad neighborhood websites (that is, those in the adult, gambling and other illicit industries) paints your own website in a negative light. Avoid these links at all costs!

11. Broken internal links

Periodically, take the time to ensure that your site is free of broken internal links. Too many un-crawlable pages represent a poor user experience, which the search engines attempt to devalue in the SERPs.

12. On-site over-optimization

Using SEO to promote your website is fine – until you reach the point where every page on your site makes use of every single SEO technique known to mankind! Keep your on-page SEO natural and use it to improve the user experience (not just your SERPs rankings) to prevent over-optimization penalties.

13. Website downtime

If your website is down for too long, too often, it’s possible that you’ll incur a search engine penalty, as these regular absences demonstrate that your site isn’t doing its best to serve its visitors.

14. Duplicate or scraped content

While you won’t be penalized directly for posting duplicate content (as this would put the entire press industry out of business), you risk having your web pages filtered out of the SERPs in favor of the original content copies. Replace any instances of duplicate or scraped content on your website with unique articles to ensure your highest level of natural SERPs visibility.

15. Low value content

Google and the other search engines have made it known that they want to prioritize high quality content in the search results. Even if your site hasn’t been penalized yet for posting thin content, be aware that future penalties may be coming that will make this a reality.

16. Spun content

Similarly, in an effort to fill your website with content, avoid the use of article spinning programs that spit out illegible, automated garbage that can’t be understood by human readers. This type of spam content will likely be the target of future search engine penalties.

17. Advertising real estate

If you choose to include paid advertisements on your website (for example, display blocks published by Google Adsense), make sure that these features don’t take up too much of your website’s real estate – especially above the fold. Google has explicitly stated that doing so could result in penalties.

18. Meta tag keyword stuffing

This one’s an oldie, but a goodie. While it won’t hurt you to include a few keywords in your website’s meta tags, don’t stuff in thousands at a time. Doing so is a clear indication that you’re engaging in manipulative SEO.

19. Multiple H1 tags

Because H1 tags confer a small SEO benefit, some webmasters have seen modest ranking improvements by including several of these headline tags on each page of their websites. However, this is easily detected by the search engines and is best avoided if you want to remain penalty-free.

20. Cloaked pages

All of the pages on your website should be open and accessible to the search engines. Because hiding pages through the use of cloaks goes against this, it’s a quick way to guarantee a penalty if these pages are ever detected on your site.

21. Doorway pages

Similarly, making use of doorway pages which cause the search engines to see different content than what’s made available to visitors is a well-known, well-established way to bring about search engine penalties on your site.

22. Hidden or manipulative content

This penalty cause is pretty widely known, but just in case you haven’t heard it – pasting hidden content to your website that’s the same color as your site’s background isn’t a legitimate way to improve your SEO!

23. Abuse of automated query tools

Making use of unauthorized automated query tools that ping Google’s API too frequently goes against the web giant’s Webmaster Guidelines. Though it’s an uncommon penalty cause, it’s one that large sites (or those making use of black hat techniques) should be aware of.

24. Hacked websites

If your website demonstrates evidence of being hacked, you may find yourself stuck on Google’s blacklist, which will prevent your site from ever displaying in the SERPs.

25. Promoting black hat techniques

Finally, Google isn’t above manually penalizing website that brag about the SEO loopholes they’ve discovered and exploited. If you do decide to engage in black hat SEO (and we really recommend that you don’t), the least you can do is to keep your success to yourself!

Of course, it’s also important to keep in mind that things change all the time in the SEO world – so this list shouldn’t be construed as the “end all, be all” of penalties your site might experience in 2012. It’s important to stay up-to-date on search engine changes as they occur and to adjust your own SEO techniques accordingly as new information comes to light in order to keep your site safe in the long run.


SEO Tips for today Wednesday, October 17, 2012 Consult from Marvin


Many sites make the same HTML content or files available via different URLs. Say you have a clothing site and one of your top items is a green dress. The product page for the dress may be accessible through several different URLs, especially if you use session IDs or other parameters:

To gain more control over how your URLs appear in search results, and to consolidate properties, such as link popularity, we recommend that you pick a canonical (preferred) URL as the preferred version of the page. You can indicate your preference to Google in a number of ways. We recommend them all, though none of them is required (if you don't indicate a canonical URL, we'll identify what we think is the best version).

    Set your preferred domain
    Specify the canonical link for each version of a page
    Use 301 redirects
    Indicate your canonical (preferred) URLs by including them in a Sitemap
    Indicate how you would like Google to handle dynamic parameters
    Specify a canonical link in your HTTP header

Set your preferred domain

Setting your preferred domain tells Google which version of your site's URL ( or you prefer.

If you set your preferred domain as, we'll treat links to exactly the same as links to your preferred domain.

To set the preferred domain for a site, click Configuration, and then click Settings. In the Preferred domain section, pick the option you prefer.
Specify the canonical link for each version of the page

If you want to be the canonical URL for your listing, you can indicate this to search engines by adding a element with the attribute rel="canonical" to the section of the non-canonical pages. To do this, create a link as follows:

Add this extra information to the section of non-canonical URLs.

This tells Google that these URLs all refer to the canonical page at Note: We recommend using a link with the attribute rel="canonical" to indicate your preferred URL, but we can't guarantee to follow that preference in all cases.

More information about rel="canonical".
Use 301 redirects

If a page can be reached in multiple ways—for instance,,, or—it's a good idea to pick one of those URLs as your preferred (canonical) destination, and use 301 redirects to send traffic from the other URLs to your preferred URL. A server-side 301 redirect is the best way to ensure that users and search engines are directed to the correct page. The 301 status code means that a page has permanently moved to a new location.

To implement a 301 redirect for websites that are hosted on servers running Apache, you'll need access to your server's .htaccess file. (If you're not sure about your access or your server software, check with your webhoster.) For more information, consult the Apache .htaccess Tutorial and the Apache URL Rewriting Guide. If your site is hosted on a server running other software, check with your hoster for more details, or check out this article.
Indicate your canonical (preferred) URLs by including them in a Sitemap

Pick a canonical (preferred) URL for each of your product pages, and tell us about your preference by submitting these canonical URLs in a Sitemap.

We don't guarantee that we'll use the URLs you submit in a Sitemap, but submitting one is a useful way to tell Google about the pages on your site you consider most important.
Indicate how you would like Google to handle dynamic parameters

Use Parameter Handling to tell Google about any parameters you would like ignored. Ignoring certain parameters can reduce duplicate content in Google's index, and make your site more crawlable. For example, if you specify that the parameter sessionid should be ignored, Google will consider to be the same as
Specify a canonical link in your HTTP header

If you can configure your server, you can use rel="canonical" HTTP headers to indicate the canonical URL for HTML documents and other files such as PDFs. Say your site makes the same PDF available via different URLs (for example, for tracking purposes), like this:

In this case, you can use a rel="canonical" HTTP header to specify to Google the canonical URL for the PDF file, as follows:

Link: ; rel="canonical"

Google currently supports these link header elements for Web Search only.

The original post is found here:

See also video fro URL PARAMETERs -

SEO Tips for today Friday, August 17, 2012 Consult from Marvin

SEO : Surviving The (Google) Penguin Updates

A new revolution has been introduced by Google with its recent Panda and Penguin updates. Several websites have been badly hit by these updates that their online revenues and website traffic have drastically dropped, dwindled, and went to oblivion!

So, what exactly is the Penguin update about? The Penguin update is a new algorithm change which targets websites that are ‘over-optimized’. These websites may have practiced one of the following; (a) black-hat SEO practices, (b) keyword stuffing, (c) heavily used spun content and syndicated it to various blog networks, to name a few. The new update waged war against spammy content found on the web today.

Now, the question boils down to how websites could survive the great Penguin update?

Here are the answers to that one BIG question:

1 – Create High Quality Links

You must be aware that backlinks can be created through various ways and avenues available online. You can do it through social bookmarking, blog commenting, social networking, etc. But in order for your online business to recover and survive from the proverbial ‘hurricane’ brought about by Google’s new algorithm shift, you must be careful where you put or leave your links.

Always aim to link back only to high-quality and relevant websites, otherwise Google’s prying eyes might caught your site and penalize it for over-optimization. Irrelevant and highly spammy links are now a thing of the past.

2 – Stay Away From Keyword Stuffing

As soon as you have completed your keyword research and are now ready to add them to your web content, always keep in mind that keyword stuffing is now a no-no for any web content. The currently allowable keyword density is limited to 1-3% only. So, spread your keywords accordingly and have them flow naturally together with your content and avoid overusing any of them.

3 – Avoid Using Spun Content

Avoid rehashed content altogether. Spinning articles into a new version with low level uniqueness is treated by Google as spammy. Search engine now sees it as a way to manipulate and influence search engine results. The new algo will easily catch your website and badly penalize it. So, if I were you steer clear of article spinners and content syndication services.

4 – Content Is Still King

Google still believes that content is definitely king. Focus all your energy in creating unique, brand new, and engaging content at all times. Devote your time in coming up with an interesting and insightful content which even your readers will surely enjoy and benefit from. Every time you create a fresh and compelling web content, chances are you’ll see a gradual increase in your site traffic and it will for sure boost your search engine rankings.

5 – Say No To Automated Software

SEO can spell a lot of work for anyone who wants to rank one in major Search Engines fast. At some point, most of us resort to automated software and bots in the hopes of speeding up the entire process and cut back on costs. However, creating too many backlinks too quickly will not only hurt your website, and search engines will sense them rather too quickly that in a blink of an eye all your online work will go down the drain as search engines penalize and ban your website for creating tremendous amounts of backlinks in a short span of time.

Following these simple guidelines will definitely save you from getting your website de-indexed and penalized. Closely adhering to these principles will help you survive the great Penguin and the rest of search engine updates yet to come!

Resource Box:

Jason Veith ( Guest Author on Tech Parrallex) working on Quantum SEO Labs, is a premier link building services company that offers only quality SEO services. To know more about effective search engine optimization services, visit us today.

Resource Link:

SEO Tips for today Thursday, December 15, 2011 Consult from Marvin

Between Broad, Phrase & Exact Match Keywords

Here is how to understand keyword match, let us have an example keyword search as :

"online playstation games"

Broad Match:
playstation games online
games online playstation
playstation online games

Phrase Match:
buy online playstation games
order online playstation games
purchase online playstation games
free online playstation games
playstation games online for free

Exact Match:
online playstation games


SEO Tips for today Tuesday, February 01, 2011 Consult from Marvin

Keyword Competition Checker

If you have a website and want it to rank well in the search engines, you need to know how to check keyword competition. Basics of how to check keyword competition then check out this seo experiment so how should you actually determine your keyword competition for this purpose we've developed a free seo tool called backlink checker tool. Keyword competition analyzer - htmlcenter web development forums there's more to google keyword competition research than just finding number of competing pages it's important to check how difficult it will be to beat top ranking pages but. Bing: keyword competition checker analyse the keyword and your competition if the no 1 site is wikipedia, it is highly unlikely that check the domain age of your competitor the old age domains can get the. Keyword difficulty tool - check kw competition seomoz i tend to look more (i'm not saying "only," i say "more") at the site i'm optimizing itself, than to the keyword competition well, of course i check keyword competitiveness when i.

Best keyword competition sites on blinklist once you have found your keyword or phrase, check its competition by searching for the word in several different search engines take note of the amount of results for each keyword. Multiple datacenter keyword position check - seo tools - search multiple datacenter keyword position check google is making some changes on how automated search results are handled, and it is causing some of our tools to not operate correctly. Keyword competition checker free, fast keyword density tool for search engine optimizers compare any two web pages on the internet. Keyword tracking tools and check search volume for a keyword keyword tracking tools and check search volume for a keyword - keyword competition analysis.

Keyword competition checker you may be familiar with wordtracker but did you know that you can combine the power of the free keyword competition checker with google trends. Measuring keyword competition - high rankings search engine you may be familiar with wordtracker but did you know that you can combine the power of the free keyword competition checker with google trends. Free keyword competition analyzers to measure and analyze keyword measuring keyword competition if you've installed the alexa toolbar, check the traffic rankings of the top 10. Keyword ranking - keyword battle - free seo tools - web seo analytics analyze any search query and retrieve keyword difficulty scores predicting the relative challenge of ranking in the top 10 using seomoz's powerful keyword difficulty tool. Check the competitiveness of a keyword phrase in google that is why i am going to show you how i check how difficult it is going to be to rank for a specific keyword by doing a google keyword competition analysis.

Google keyword competition: how to do competitive keywords analysis check to see how tough your competition is in google enter the phrase like you would in google search: example: add url. Keyword competition: the ultimate guide to competitive keywords a much better way to check the competition is to do it manually at google via the you may also want to check out our keyword research forum good luck jill. Determining keyword competition when doing keyword research for seo what are people using to determine keyword competitiveness i use mcdar's tool but would like another tool to cross-check any suggestions. Keyword competition checker - compare the in-site and off-site find your keyword rankings on the major search engines like google, yahoo and bing and compare your results with your competitors. Determine keyword competition keyword competition checker - compare the in-site and off-site optimization of top10 serp's with your page.

Article Marketing Robot - SEO TOOL

There s a lot of different article submission programs available right now hardly surprising there s a lot of confusion about what s the very best article submitter now. Article marketing robot discount and review update is article marketing robot the push-button all-in-one article marketing solution it claims to be read this review -- you can't afford not to. Article marketing robot darkmaher the most complete article marketing tool available i have been fortunate enough to have tried some of the best, and most expensive im software around. Article marketing robot reviews article marketing is a type of advertising in which businesses write short articles related to their respective industry these articles are made available for distribution and. Article marketing robot short review the media kings no matter what your online business strategy (ad sense, vre, online store, affiliate marketing), i highly recommend article post robot.

Article marketing robot - webknowitall get a huge discount on article marketing robot save hours of time and create hundreds of backlinks in minutes. Article marketing robot - huge discount seomenu2go article marketing robot is become one of the favourite article submitter in the market, please see my article marketing robot review, and get article marketing robot discount. Article marketing - wikipedia, the free encyclopedia it is no secret that one of the best ways to get traffic and one way links to your site would be to write articles and publish them to web directories it is. Article marketing robot help free articles directory article marketing robot has been said to be 1 of the best article submission tools on the market right now being an user of the program myself i can. Youtube - article marketing robot search results.

Article marketing robot adsonautopilot have you read an article marketing robot review but thought you were reading the sales page after using article marketing robot here is my take on it. Article marketing robot free trial bogus you, and more importantly which ones you should avoid like the plague check out our in depth reviews for article marketing robot traffic mania article bot unique. Article marketing robot http://goo gl/bmfzm enter the article marketing robot article marketing robot is a completely automated backlink building tool to help drive your website to. Article submission software : article post robot --- post your article marketing robot is a completely automated back link building tool to help drive your website to the top of the search engine rankings. Article marketing robot-the best i m software ive seen yet period seems like vince has gone frothing mad he is offering his cool new software in this article marketing robot free trial what is he thinking i will tell you, give it a test drive.


SEO Tips for today Saturday, January 29, 2011 Consult from Marvin

Unique Article Wizard - SEO TOOL

Browse unique article wizard promotions, deals and discount listing updated for january 2011. Unique article wizard promotions, deals and discount unique article wizard overview and bonus get 3 free articles written especially for you. Unique article wizard secret review take a sneak peek what the users of unique article wizard have to say. Download unique article wizard 1 0 free - unique article wizard many of these get-rich quick or extreme money making programs and books claim that they are the only one you will need they tell you to go ahead and throw away all other programs. Instant article wizard - write quality articles on any subject in unique article wizard (uaw) is an unique article distribution service unlike other services which simply submit the same unchanged article to different places (duplicate content.

Unique article wizard for maximum profits - artipot what do you do when you have a great product that people are going to love but you have no traffic to your websites this is a problem many web entrepreneurs are running into. Unique article wizard before you read this post i just want to let you know that i'll be referring to unique article wizard as uaw and submit your article as easy for easier writing. What unique article wizard can do for you - story get more many writers are drawn to using a unique article wizard to make more income from their writing it would take a writer several hours to manually. Simple unique article wizard tips to keep in mind unique article wizard review is uaw worth your time or a waste of money what is the best article submission service.


SEO Tips for today Thursday, March 19, 2009 Consult from Marvin

The Necessity Of Search Engine Optimisation

The majority of businesses now understand that search engine optimisation or SEO is becoming an important part of any online business strategy. Today it is only the most backward thinking companies that have dismissed the benefits of search engine optimisation, or have not even heard of it.

The emphasis of search engine optimisation is to increase web traffic to a website through the search medium. The process involves changing various elements of the website so that it is more visible to search engines and easier to operate for users.

Currently the market is saturated with so called SEO specialists who are simply jumping on a band wagon that started rolling over ten years ago. Hence it is imperative to have a detailed research process before entering into a contract with any SEO company. Ideally a company that can prove its worth, prove the success of it methods and its time in the industry should be found.

It is advisable, before employing a SEO company to gain an understanding of how the search engine process is conducted. Fortunately the internet has thousands of websites dedicated to the subject of website optimisation. While the worth of these websites is somewhat questionable, they do at least give an idea of the sorts of strategies the SEO company should be presenting.

As with the procurement of nearly any service it is important to gain a number of quotes from different companies. All firms will charge different rates for their services and hence looking at the quotes and assessing the value of the service is essential.

Remember that the cheapest company should not always be chosen. Like most things in life a cheaper price does not necessarily mean a good service, in some cases it may be worth paying that little bit extra for a better level of service.

One of the best strategies to help choose an SEO company is to simply type a related term into a search engine. For instance by taking terms such as 'search engine optimisation' and entering this into Google it is possible to see numerous sites that offer SEO service. Understandably, by using one of the sites in the top five listings you are given a form of guarantee that they know what they are doing, after all, if a company cannot rank highly for terms related to their own industry it is doubtful they will be able to help other companies.

It is also worth avoiding companies that promise page one, or even position one rankings. Nobody outside of the Google corporation can guarantee such positions, it is doubtful even Google employees can. Search engine algorithms are extremely complex and it takes real experts to work within these algorithms to improve the rankings of a site. Any company that has the short sightedness to guarantee position one listings is probably not worth using.

It is hoped that this article has given businesses and business owners an idea of how search engine optimisation can help their company to secure more online business and trade. In terms of searching for a company the search engine method is worthwhile but also beneficial can be personal recommendations.

If another company gives you information on a company that helped them improve their online profile and profits it is likely that this reference is trustworthy and could result in further profits for your own company. With the right SEO company increased online revenue and trade is a real and attainable possibility.


The Quick and Easy Way to Really Understand Long Tail Keywords

By James Gladwin (c) 2009

Have you heard of the 80-20 rule? Well, an Italian economist called Pareto noticed that 80% of land in Italy was owned by 20% of the population. His work was taken up by others until it entered mainstream thinking. You've probably heard variations of what's now become known as the 80-20 rule, or the Pareto principle. They go like this: we spend 80% of our time with 20% of our friends, or we wear 20% of our favorite clothes 80% of the time.

More generally, of course, it is a common rule of thumb in business: e.g., "80% of your sales come from 20% of your clients." In business, for example, Microsoft noted that by fixing the top 20% of the most reported bugs, 80% percent of the errors and crashes would be eliminated.

Get Your SEO Starter Kit!

So far, so good. But what if you found out that - where your website is concerned - the Pareto principle didn't hold up so well? That 80% of your major keywords only account for 20% of your sales? In other words, by focusing on a handful of major keywords you may be missing out on the 'real' keywords that prospective customers are actually using to find your product or service.

Most webmasters apply the 80-20 rule: that the top keywords provide 80% of the business, but in practice, this has proved to be the opposite. In other words, the keywords that are most sought after are actually rarely those that provide the most business.

Let me put it another way: your website is far more likely to receive most of its search engine visitors through an assortment of low-volume search queries instead of a small group of keywords. And this means that by focusing on identifying the keywords which receive a lower volume of search queries you will see a jump in the overall amount of prospective customers from, say, Google, to your website.

What are these keywords? And how will they improve my visitor traffic?

Well, these keywords have become known as Long Tail Keywords. "Long Tail" because they are phrases that are usually made up of more than three words. For instance: "Paint" is not long tail, but "Outdoor paint for wooden shed" is long tail. Or, take "shoes": "Adidas running shoes" is almost there. But "Adidas running shoes for women" is a long tail keyword.

Can you see the difference between "horse training" and "quarter horse training products"? Here is another example: 'Credít Cards' is the general keyword but effective long tail keywords within this niche could include: 'good low cost credít cards for nurses', 'credít cards for people with bad credít', 'credít cards with low interest', 'benefits of corporate credít cards', and so on.

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The core ideas about long tail keywords is that there is less competition for them, so it's easier to get good search engine rankings, and also the fact that people who search certain long tail keywords are much more likely to be potential purchasers. By optimizing your website and delivering content to match these search queries you will be attracting visitors who are searching for specific product information using these and other related search phrases.

And there's no doubt that long tail keywords are highly effective at attracting traffic. What's more important, there are thousands and thousands of long tail keywords which no one or very few people are pinpointing and so can easily be utilised.

So here are four key reasons why you should consider using long tail keywords to optimize your website for search engines:

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First, focusing on long tail keywords will slowly but surely lead to more search engine traffic because you will have many, many web pages indexed and ranked for specific phrases related to your products or services. This means higher visibility and so a greater volume of search engine traffic.

Next, long tail keywords lead to higher purchase ratios. Visitors who come to your site via long tail search queries are more likely to purchase or take up on affiliate programs. By focusing on these long tail phrases, you are actually zeroing in on a vast market of potential buyers.

Third, long tail keywords lead to higher page ranking because there is generally far less competition. There is so much more scope for variation when you start digging for the phrases that people actually use when they enter search terms.

Finally, using long tail keywords means that your sites have the potential for greater monetization. People who find your site because they used a search engine such as Google or Yahoo are high value for this reason: they are people who are looking for specific information. So they are highly likely to follow relevant advertisements or subscribe to your blog feed or ezine.

So here's the nutshell: more long tail keywords equals more potential customers equals more likely sales. Good luck!


SEO Tips for today Tuesday, March 17, 2009 Consult from Marvin

Using Long Tail Keywords to Your Advantage

A keyword is a simple word or phrase that is typed into the search engine by a user looking for information. For example if a searcher was looking for information on family photography tips, they might use some of the following common search terms.

"family photography photography tips taking photos"

If you used a keyword research tool like Wordtracker, you would discover that these phrases are very popular search terms. In fact, if you built a web page that focused on any of the keywords above, you would have a very difficult time ranking in the top 10 on Google's search results page?

Why? Because the competition for general keywords can be fierce. Keyword competition is defined using the term Supply. If a keyword phrase as a high supply, it means that there are many web pages out there that are using this keyword. The higher the supply, the more the competition.

Long Tail Keywords are simply the longer and more targeted phrases that people type into the search engines. In our photography keyword example above, we looked at a few very general competitive keywords. Here are some long tail keywords relating to photography.

"night time photography tips eliminate blinking from photos removing red eye from photos"

Do you see the difference? Long tail keywords are much more targeted to a specific sub topic. The nice thing about discovering long tail keywords in your particular niche is that they typically have a much lower level of competition, so it is easier to rank in the top ten in the search engine results.

Another advantage is that long tail keywords bring in much more targeted traffic. While the keyword 'family photography' may be a very competitive keyword for photography sites, the traffic brought in by such a keyword will be pretty broad.

By comparison, someone finding your site through the long tail keyword 'eliminate blinking from photos' is looking for specific information. If you can provide that information, you stand a much better chance of building trust and confidence with this visitor and converting them to a newsletter signup, registration or purchase.

Someone that gets to your site via a long tail keyword is typically ready to pull the trigger on some type of purchase or action. We say that they are "late" in their buying cycle. In addition, you'll find it easier to achieve a top ten ranking at the search engines for long tail keywords.

By sprinkling them into your page copy, you are more likely to pull in traffic that converts at a higher rate. The downside is that long tail phrases will typically not generate the high traffic numbers of more general keywords. But remember, the more general keywords are much more competitive.

If you use an analytics package like Google Analytics, you'll actually be able to see the types of long tail keywords that people typed in to get to your site. While long tail keywords can make up 50% or more of your traffic, many of them will only be one-time traffic generators.

So then, is it possible to research and target long tail keywords when writing your web pages? The answer is 'yes' and 'no.'

First off, if you write good original content that is genuinely helpful to your target market, you'll automatically weave in long tail keywords without even trying. As your page content grows, visitors will get to your site through more and more of these long tail phrases. In other words, the tail will grow longer and longer. In fact, you'll find visitors getting to your site using search phrases that you would have never thought of yourself. This is the value of focusing each of your content pages on a specific topic that provides valuable information to a narrow target audience.

Read Long Tail Keywords for additional tips on using the long tail to rank higher in the search engines and generate targeted traffic.

All hail the long tail!

About the Author: Corte Swearingen is the creator of the Integral Marketing System and CEO of SmallBiz Marketing Tips. He holds a degree in physics and mathematics from the University of Illinois in Urbana-Champaign.


SEO Tips for today Monday, March 16, 2009 Consult from Marvin

Increase Landing Page Conversion By Testing These 5 Elements

Are you satisfied with the conversion rate on your landing page?

I hope the answer to that question - no matter what your conversion rate - is an emphatic "No!" Because no matter what your conversion rate is, there's always the chance that it can be better.

You'll never know how much money you're leaving on the table until you start measuring, optimizing and testing. If you're a newbie to website testing, there are two different schools of thought as to how you should get started.

The first says you should start with an "unimportant" page on your site. Use that page as your "practice field" to avoid making any grave mistakes while you're learning the ins and outs of testing. I, on the other hand, subscribe to the second school of thought: start with a high traffic web page so you can see results more quickly. If there's one thing the internet era has done to all of us, it's turned us into a society of "immediate gratification seekers". We want results now. We don't want to wait for the answer.

The danger in starting your website testing with an "unimportant page" is that it will take too long to see any real results. You'll grow impatient, you'll get bored, and chances are you'll abandon the concept of testing before you've had a chance to appreciate its amazing merits.

So let's start with your highest traffic page (if you're scared you'll make a mess, start with the second or third highest traffic page - but don't worry. As long as you back up ahead of time, anything you "mess up" can be undone!)

The page components you want to test are:

1. Your Headline

Without a doubt, your headline is the most important component of your web page. It's the first thing your visitor will see when landing on your site. It will either compel him to continue reading, or convince him he's at the wrong page.

And the best part is, it's super easy to test. You don't need to get your graphic artist involved, or even your copywriter. You can easily craft a few benefits-laden headlines to test on your own. I suggest writing at least four different headlines and designing an A/B test to verify the effectiveness of each.

2. Your Opening Paragraph

Just as in offline direct mail marketing, the opening paragraph of your web page sales letter must pull the reader into your copy and make him want to read more.

Because many small business owners have a harder time writing opening paragraphs than headlines, you might want to get your copywriter involved in this one. But again, a simple A/B test can be used to measure the effectiveness of each paragraph.

3. Your Call to Action

There are dozens of different ways to spell out to your reader exactly what you want him to do. And depending on your product, your niche, your audience, etc, some will definitely be more effective than others.

This is one component of your web page that you don't want to leave to chance. Rather than simply copying what other marketers are doing, choose several different calls to action and test them each against each other.

4. Your Product Benefits

Your sales copy will be most effective when you list the most important benefit first. But Wait!! Your prospect might have a different opinion of which is the most important benefit.

Try varying the order of your benefit statements to test which positioning converts at the highest rate. This could also provide some valuable insight into rewriting your entire sales letter for higher conversions - or writing the sales letter for your next product.

5. Your Graphics and Visual Elements

They say a picture is worth a thousand words - but what is the wrong picture worth? Some colors, graphics and photographs can actually hurt your conversion rate. Some can provide a so-so conversion rate. While others can have your conversion rate soaring through the roof.

The only way you'll know for sure that you're using the right visual elements is to test. A multivariate test will allow you to test several different elements simultaneously to ensure you have the right combination.

Once these initial tests are done, it will be time to move on to more tests. Never rest on your laurels and never assume that your conversion rate is as good as it could possibly be. There will always be room for improvement - and room for more testing.

About the Author: Karen Scharf


SEO Tips for today Friday, March 13, 2009 Consult from Marvin

SEO: How Do I Give My Website A Quick SEO Tune Up?

Cars need tune ups and airplanes go into the hanger to get optimized for the next flight. If you are a web owner that has the "upload it and leave it" mentality, consider adding a weekly or monthly tune up to your website. Ten to Fifteen minutes here and there can only do one thing--make you more successful.

1. Start small with the meta information.

a. Examine your Title meta tag on each page. Do they describe the page contents? Do they contain the right keywords to drive traffic to that page? Is at least one part of the Title geo-specific? Example, "Attorney, Los Angeles, CA" and not just "Attorney" or "Lawyer" or "My Law Firm."

b. Examine your Description meta tag. Make sure that each page, if it is at all possible, has a different meta tag description. Google does not like repeated information.

2. Check your links.

Use a free online program to make sure you don't have any broken links. Go to your favorite search engine and type in "free link checker" and use one that looks good to you.

3. Do a little marketing.

Go to your favorite search engine and search for something you do or sell. Let's say you are a dentist. Perform two different kinds of searches, global and geo-specific.

Example: 1. "dentist," global and 2. "dentist, (city)", geo-specific. Examine the backlinks to make sure that you are also on the same business directories as the top ranked websites. You do this quickly using a "backlink checker." You can easily find one of your choice through a quick search engine search.

Steps 1, 2, and 3 can be repeated daily, weekly, monthly--whatever your schedule allows. The next 2 steps go a little deeper into your maintenance plan.

4. Google Analytics.

It's free, it's easy, and it's extremely useful. If you aren't paying an SEO company to handle your website, you should definitely take advantage of this amazing tool.

You sign up for it here:

Google will give you a unique code to put on each page you want to track. You don't need to be a programmer to figure it out. It's just a few lines of script that you paste into your webpage exactly where Google shows you to do it.

It really is as easy as it sounds. And what do you get? You find out how many people are visiting your website, what keywords brought them to your website, what websites referred them to your website, where they are from, how much time they spent on your website and much more.

This is an amazing free treasure trove of information. You will find out if the people visiting your website are, in fact, the type of visitor you are targeting. If not, all you have to do is tweak your Title meta tag and your content to let the search engine know, for example: you want people who were searching for "logo design" not "graphic design" or "child therapist" not "couples therapy."

5. Alexa.

Alexa monitors traffic levels for websites. While arguably a flawed system, it is still used as a measuring stick to gauge your website.

Why should you care?

Let's say you own a flower store in Boston. You look up your competitor and find that they have an Alexa ranking of 79,000 and you have one of 4,500,000. This is a quick indicator that THEY and not YOU are getting all the flower shop web traffic in the area. Additionally, the more traffic you get, the more likely your organic search engine results will go higher. Marketing activities that increase web visitors will give you a better Alexa ranking.

Across the board, SEO experts agree that if you download the "Alexa Toolbar" and visit your website once a day, encourage friends and colleagues to download the tool bar and visit each other's websites--that this will increase your Alexa ranking, too. It's a simple thing to do, but don't expect dramatic results. You can also flaunt your url in Alexa forums, but the best use of your time is simply to try to get targeted visitors to your website through standard marketing channels.

That is always the bottom line.

Author: Matt Chansky


SEO Tips for today Thursday, February 19, 2009 Consult from Marvin

Ten Website Design Rules For High Search Engine Rankings

By Case Stevens (c) 2009

While millions of people run some sort of website, only a few - it's estimated at only 1 to 2% - are really successful in accomplishing what they want on the Net.

The main reason for this is the lack of well defined goals and the necessary focus to achieve them. A great plan goes a long way. Part of a good plan is web design.

Successful website design lets your visitors focus on the most important part of your website: the content.

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Whatever the content is, sales pages or valuable information, great website design makes your visitors feel comfortable taking notice of your content.

Because it's your content that has to do the job, whether selling, generating leads, picking up subscribers or whatever it is that you want your visitors to do. That is your MWR, your Most Wanted Response!

Therefore, the first and most important factor of website design is to get your content indexed and listed in the search engines. No listings means no free traffic. You can still buy it, but at what cost? Better to use search engine optimized website design.

So, how do you do that? Below are 10 rules for successful website design.

1. Use a search engine optimized template. Using a great template makes your life easier because all your pages will have the same lay-out which makes adding and updating websites a breeze. Templates will save you tons of time maintaining your websites.

2. Use Meta Tags. I know, the keyword meta tag isn't that important any more. But the Title tag IS! In fact, it's the most important meta tag and so many websites don't use it. Search engines use the title tag to see what your page is all about and list it in their result pages.

Also, they use your description tag as added information. It's a great way to entice searchers to click on your webpage when they find it.

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3. Use CSS. With CSS, abreviation for Cascading Style Sheets, you can control the style and layout of multiple web pages all at once. In other words, your website layout and style design is defined in one place and one place only. Change your css file and your complete website will be updated.

4. Delete all the crap and focus on your content. Flash and (java)scripts are funny, but very often they don't serve a purpose. Instead, they fill up your visitors' computer memory and make them run slow. Dump it. Using as little code as possible is the best way to guarantee good search engine positioning.

5. Have simple and clear navigation. You have to provide a simple and very straightforward navigation menu so that even a young child will know how to use it. Stay away from complicated Flash based menus or multi-tiered dropdown menus. If your visitors don't know how to navigate, they will leave your site.

6. Reduce the number of images on your website. Yes, I know a picture can say more than a thousand words, but many pictures don't. They make your site load very slowly and more often than not they are very unnecessary. And, if you have an image that says more than a thousand words, make sure you optimize it to a minimum file size and offer a larger version as an option.

7. Use a sitemap. Site maps are a great way to take search engine robots by the hand and show them all the pages of your site and also help them understand what each page is about, which means it makes your site more search engine friendly and helps get a higher ranking.

8. Write crisp HTML that will validate. When they arrive at your site search engine robots only see a bunch of HTML codes. No fancy images, no colored text, nothing of that kind. So to make search engines understand what your website is about and show them that it deserves to have a high ranking, you need to speak to them in their own language: crisp HTML coding that will validate!

Don't use deprecated HTML coding, make sure your website complies to w3 org web standards and make sure it is cross-browser compatible.

9. Write one page for one keyphrase and use the keyphrase as the page name. Divide your site into major blocks, ordered by themes, and start building new pages and subsections in those blocks. Without doubt you have researched the keywords and keyphrases you want to get listed for. Now, use them as the name of these blocks and individual pages at your website. Use synonyms inside the pages, so the search engines will get a good idea what your website is all about.

10. Keep your content limited to 500 pixels. For optimal reading convenience, a width of 500 pixels is recommended with a font size of 11 or 12 pixels. It's the easiest way for our eyes to read the text. Use dark text on a light background.

About The Author
Article by Case Stevens


SEO Tips for today Friday, February 06, 2009 Consult from Marvin

SEO Results Take Time

This post tells that there is no really Magic in Seo!

By Scott Van Achte (c) 2009 Senior SEO, StepForth Web Marketing Inc.

There is one important factor to remember whenever you are involved in improving the organic rankings of a website, and that factor is time. One of the most common questions I receive as an SEO is How long till I start to see results? This article is dedicated to anyone who has ever asked that question.

It doesn't matter what industry you are involved in, or what techniques you follow, in all cases you will be a prisoner of time. In the vast majority of cases search engine rankings don't come over night.

Regardless of the scope of the SEO campaign you are undertaking, you will have to wait for results. It doesn't matter if you are undertaking a massive link building & social media campaign combined with extreme content development - you will still have to wait for those results. Just how long you need to wait however, will depend on a large number of factors.

In this article I will discuss some of these factors and give a few scenarios to help you gauge how long you may need to wait to start seeing results.

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Factors to Consider

How long it will take for rankings starts with a few key factors:

How optimized is your site before SEO?
If your established site has no optimization in place at all, and has navigation that is blocking search engine spiders, sometimes opening the site up can result in a rather quick turn-around for results.

How many inbound links does your site have?
If you have an old site with no links, this will add to the time you need to wait. If you have a number of links already, Google will probably be in to check out things within a week or so of updating.

How new is your website?
A brand new site with no links has to wait. Google may find you, but probably not. If you do nothing, your site may not ever be indexed - you must get a few links, and an XML sitemap if you want to stand a chance with a new site. Go here for info on how to install and set up an XML site map.

How flexible is your site?
If your site utilizes a content management system, how flexible is this system for customization? If your current back end will not allow for SEO based changes, this will drastically slow down your ranking progress.

How competitive is your target phrase?
This is huge. The more competitive a target phrase is, the longer you will likely have to wait, and the more links, pages, and fresh content you will probably need. Picking a target phrase that has searches, but modest competition is your best bet to get started. As long as your "dream phrase" is relevant, you can go after the bigger fish once your site has some links, content, and has started to find its place on the map.

Is your site positioned to be able to compete?
Take a look at the top 10 sites for your target phrase. If on average the ranking sites have 10,000 inbound links and 1,000 plus pages, and your site has 7 links and 12 pages, you're likely doomed. You don't need to match the numbers of the top 10, but you do need to be in the ball park. If the top 10 is littered with all the big guys like Amazon, eBay, and the dreaded Wikipedia, you might just want to consider reevaluating your goals. If your site is not in a comparable position with the rest of the top 10, then you need to either step up your efforts in order to compete, or plan on waiting a very long time.

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Get Google to Visit Your Site

How long it takes to start seeing results starts with Google. Once Google spiders your site you will still have to wait for the updated cache to appear in Google's index, and in most cases, you will have to wait longer still to see any impact in the search rankings.

In most cases getting Google to your site is relatively easy, but it can sometimes take a month or longer. Even a site with some inbound links and an XML sitemap, may have to wait a while.

Typically an established active website will seldom have to wait more than a month to get Google's eyes; however, if your site has been sitting stagnant for several years, it may take longer.

How Long Will it Take For Rankings?

You now know some of the determining factors, but how long will it take for your site to see an improvement in its organic rankings? I really wish there was a solid answer to this question, but with such a vast array of variables there is no way to know for sure. I can say however, that from experience, the timelines below are fairly accurate.

Niche Industry
A niche industry is represented by phrases that are relatively specific, such as "widgets Bellingham". While they don't require a geographic modifier, phrases focused on a very specific area often are considered niche. Phrases used for a niche site will also often return less than 100,000 results in a Google search. The top 10 ranking sites will also often have less than 100 inbound links each.

- Brand New Site: Possibly as little as a few months
- Established Site: Potentially it could literally be over night, but most likely around 6 weeks.

Medium Industry
Medium Industry terms are slightly more general, but still include some kind of modifier, such as a state or color; "Washington Widgets" or "Blue Widgets". These phrases often represent no more than a few million results in a typical Google search with the top 10 ranking sites having between 100-1,000 inbound links.

- Brand New Site: 6 months to a year
- Established Site: 2-4 months

Highly Competitive Industry
These pages are those with phrases that are rather broad and seldom have any modifiers, such as simply "widgets". You will often find tens or even hundreds of millions of competing pages in Google for your target phrase. Often the links required for the top 10 will be in the thousands, or tens of thousands (sometimes even in the millions).

- Brand New Site: Anywhere from 1 to 5 years
- Established Site: Could be as long as a year or more

For a brand new site, starting with nothing, in most cases you will be looking at around a year before you start to see significant ranking changes. You may get the odd ranking here and there, and start to see some traffic, but for any phrases that are remotely competitive, it can take quite a while. Unless you have a very tight niche, expect to wait at least 6 months before you see any movement at all. This is not to say that you can't get quick results, but in the majority of cases it is quite rare.

For more established sites, rankings tend to come much more quickly. One significant factor in determining time is links. If your established site has lots, but the site itself is simply lacking fundamental SEO or proper navigation, then you can sometimes see results rather quickly. If you have no links and need to build them, it significantly increases the wait time. Even for an established site, achieving links in a competitive industry can still take some time.

Rankings Are Taking Forever

There are a number of reasons why your site may not achieve results. If you find that your campaign has been going on for a long time and you have seen no movement what-so-ever, it is possible that one of the following is hindering your efforts.

Spamming & Penalties
In some cases your site may take forever to achieve rankings, or the rankings may not come at all. If your site has been previously penalized for spamming, you absolutely must clean up all traces of the past dirtiness.

Once the site is entirely cleaned up, then you can apply for re-inclusion. This is certainly no assurance that Google will ever pay your site any attention again, but it's the first step to the land of maybe.

Duplicate Content
If your site has utilized mass amounts of duplicate content, chances are you will not ever see rankings until you replace it all with something original and meaningful. There is no "duplicate content" penalty per-se, but you are essentially penalizing yourself if you copy content. Google tends to look at the first instance it finds online for a piece of content as the official source (not always the case).

If you copy content that is already out there and indexed by Google, they will discount your content as it is already indexed somewhere else, and your site or page will simply not get any rankings for it - and rightfully so.

Links (or lack thereof)
If your site has no links, you probably will not get any rankings, even after you are fully indexed. This is not always the case, I have seen sites rank well for various phrases with zero inbound links - but it is rare, and should not be relied on. Build up your links – period.

On the flip side of this, let's say your site has thousands of links, but they are from free for all sites, link farms, or "bad neighborhoods", and so on - they won't help you. These links won't necessarily hurt you, but will be essentially ignored. You need quality, relevant links.

You just may be out of your league. If you have a small operation, and are competing for a major ultra competitive term, chances are you won't ever see the light of day. Not to say it is not possible, but if you are competing in a well established industry where literally 10's of thousands of links are required, and your target phrase is experiencing millions of searches a month, you need to weigh your targets. Chances are your keywords need to be re-evaluated as your chances of success are slim.

Not Listening
If your SEO gives you actionable recommendations, follow them. Recommendations are given for a reason, to help you achieve rankings. If you are not willing to implement what is suggested, then your campaign may go nowhere. I have seen websites fail to rank simply because clients ignored recommendations. Your SEO will not be able to help you if you refuse to implement their advice.

A Little Success Story

I have seen rankings come literally within hours. It is very rare but it happens. In one specific example a blog post was put up on a very specific niche topic that had almost no coverage online. Google coincidently spidered the blog within an hour or so of posting, and within an hour from that, the blog post was #1 in the organic results for the most relevant phrase. The site saw a giant spike in traffic for the next couple days while the phrase was a hot topic. (The search phrase was very specific and localized: "election results"). This shows that for a site with an established link base, and a good reputation in Google, rankings can sometimes come extremely quickly.

Regardless of industry and target phrases, you will have to wait for your search results. Just how long you will wait varies on far too many factors to give a solid number, but expect to wait for results anywhere from a few days to several years. It's the best time frame I can give without knowing specific details of your site and project.


SEO Tips for today Thursday, January 15, 2009 Consult from Marvin

Discover The Answers To The Top 10 SEO Questions

Owning any type of online business will strongly benefit from a few SEO techniques. However, everyone and their brother has advice on how to do it. All this 'expert' advice can make the simple task of optimizing your site incredibly confusing.

Here are some straightforward answers to the most common SEO questions.

1. What is SEO?

SEO stands for search engine optimization. A search engine is a tool many internet users use to find sites that are relevant to their needs. The three biggies when it comes to search engines are Google, Yahoo and MSN. There are however, hundreds of search engines available to internet users. Search engines work by sending out spiders to crawl through the World Wide Web and gather information. If you have the information they're looking for, in the places they are looking, they'll find you and place you in their results when a person is looking for your information.

The task of understanding what search engines are looking for and putting it in the right places on your website and in your content, is the essence of search engine optimization. So now you might be asking…what do search engines look for and where do they look for it? The answer is keywords and links. Keywords in your html coding, keywords on your webpage content, keywords in your content, and the number of incoming links you have to your website.

2. How important is SEO?

Let's just put it this way. What's better a few visitors who stumble upon your website or hundreds of visitors that go to your website with the direct intention of learning more or making a purchase?

With more and more people searching and shopping online, getting on the first page or two of the search engine results can mean the difference between keeping your day job and becoming an internet millionaire.

3. What are text links?

Links are just one of the tools you can use to increase your search engine optimization. The more quality links you have, the better your search engine ranking will be. Text links are links that contain only text. Wikipedia is a great place to examine internal text links. The links are contained within a sentence and when a reader clicks on them they are taken to a different page on the same website. The kind of text links you're looking for will be text links that will take readers from your article, ebook, or web copy to your website.

An excellent tool to generate incoming links is to write copy for online audiences like article directories, blogs, and ezines and insert text links in the copy. Webmasters will link to the content and thus to your site. Additionally, when you allow free reprints of your copy provided the links are maintained, you're encouraging links to your website.

4. What are link farms and link exchanges?

Search engines don't accept just any old link. The link has to be from a relevant and quality company. This means you don't want to participate in link farming. If a search engine suspects your links to be lacking, they'll actually penalize you. Link farming or link exchanging is essentially the process of exchanging reciprocal links with Web sites in order to increase your search engine ranking. A link farm is a Web page that is nothing more than a page of links to other sites. Stay away from link farms. When you generate a link from another site, it had better be relevant and coming from a real web site.

5. What is duplicate content?

The definition of duplicate content is web pages that contain substantially the same content. Search engines will penalize you for this. How do you avoid duplicate content? Don't publish the same article in several locations. There are many tools available online to help you re-write your content so that it is 30%, 40%, and even 50% different. However, the best way to avoid duplicate content is to simply write new content.

6. How do I find the right keywords?

There are several steps to finding the most profitable keywords. The first step is to generally do a bit of brainstorming and come up with a list of keywords you think people will use to find your products. The next step is to research supply and demand for those particular keywords. Supply means how many other websites are using those same keywords and demand is how many people are looking for those particular keywords.

The key is to find keywords with high demand and relatively low supply. There are many effective and useful keyword tools to help you find this information and to generate keyword ideas. Once you decide on a few keywords, it may be useful to do a bit of testing before you commit to them.

7. How do I optimize my web pages?

Placing your keywords in the right location is a good start to optimizing your web pages. Search engines look to the headings, subheadings, domain name, and title of your website. They also look in the content on your page and primarily focus on the first paragraph.

Try to get a domain name with your primary keyword included. When you include your keyword in your URL it tells the search engine spiders immediately what your site is about.

Title Tag. Your title tag is the line of text that appears on search engine results pages that acts as a link to your site. This is a crucial element of your webpage as it describes to your visitors what your page is about.

If you view your source code, your title tag will look something like this: < title >Search Engine Optimization Tips

Keep your title tags brief, descriptive, up to date, and keyword rich will help to increase the relevance of your site in the eyes of the search engines, as well as giving your potential visitors a good idea of what they can expect from your site.

Meta Tags have lost their importance to the search engines however it is still helpful to place your keywords in your meta tags. In your source code they look something like this:

8. Do I need to submit my site to the search engines?

The simple answer is - no. Search engine spiders are always out there doing their job and collecting information. Every time you update your website, add content, or change your keywords, the search engines capture the information and record it. However, if you want to be listed on a directory, like the DMOZ Open directory project, then you will need to submit to those.

9. What are spiders?

Search engine spiders are also called web crawlers or bot. They're basically automated programs which scan websites to provide information to search engines often for the purpose of indexing or ranking them.

10. How does content help my SEO?

Content is one of the best tools to improve your search engine ranking. It is a great place to emphasize keywords, encourage linking to your site, and increase traffic. The key to content is to make sure you're offering quality content and you're updating your website and your content frequently. Content can be provided in many forms including:

* Blogs
* Forums and chat rooms
* Articles
* Reviews
* Case studies
* Reports
* How to guides
* Tutorials
* e-books and much more.

About the Author: Jeremy Gislason

SEO Tips for today Friday, November 21, 2008 Consult from Marvin

How to Begin Keyword Research

What is a keyword?

It's anything people type into a search engine. It could be made up of one word or several keyword phrases joined together. Every person uses their own method of searching, and that makes anticipating those keywords that will connect their websites with the right visitors very difficult. Keyword research starts with the understanding that finding lots of related keywords that deliver targeted traffic is the ultimate goal of any keyword research.

Sending thousands of visitors to a site who have no interest in your product, let alone in buying it, is just wasted effort and doesn't do any good for your business. If possible, we want to find the customer who has a clear knowledge of what they want and is close to buying something soon.

We would ideally want a few visitors who are seriously looking to buy in the near future. In order to achieve this, we want to find the least competitive keywords with the highest number of searches that are the most relevant to our website.

If you are just starting out, it definitely would be to your advantage to target lower competition terms. Having success with low competition terms will lead to increased confidence to target more competitive terms with higher search volumes.

Thinking like your customers

Thinking like your customers is easier said than done.

All merchants are guilty of thinking in terms of features and specs of the products and not thinking in terms of benefits it can provide to the customers.

You know your business and market too well. The industry jargons and slang are in your every day language. No wonder when you start your keyword research you have a very narrow keyword focus. You become your own worst enemy in exploring other ideas.

Here is an example: what is the most popular search term, "cheap flights," "cheap seats," "low fares" or "discount fares"?

As you can see it's not that simple to pick the best keywords, is it?

The hardest part of keyword research is to keep an open mind about all possible search methods people might use to look for the same thing. Keyword research is part science, part intuition, and imagination. Since we can't get into the heads of every possible potential visitor to your site who may be interested in your products or services, we have to rely on keyword research tools to tell us what people actually search for and how often.

There are a handful of very powerful keyword research tools that are worth using, but the amount of information you can mine from them is mind boggling.

Another great resource for proven keywords is to look at your competitor's website. We are talking about finding the highest ranking competitors on the search engines using your target keywords. Once you find the top 5-10 competitor sites, perform a quick review of their keywords on the web pages.

This can be a lengthy and slow process, but luckily there are free Keyword Analyzer tools that can dig up keywords from your competitor's sites in a snap. We'll cover in detail how the Keyword Analyzer can be used to add hundreds of keywords to your keyword research project.

Keyword research is like a job interview process

In order to find the right candidate you may need to interview hundreds of applicants to find the perfect fit for the job. Well, the keyword research process is very similar; you have to cast a widenet first to capture all the possible combinations of keywords known to man. Even then, it's almost guaranteed you will discover new keywords you have missed in the original research only a few weeks earlier. What this tells us is the keyword selection and refinement process never ends, or at least it should not end until you are happy with the number of visitors you are receiving to your site.

Where and how to look for keywords

In order to find the best keywords for our website we need to gather information from a variety of resources. Some of these resources may include:

Brainstorming: Getting your brain to go on a magic carpet ride is one of the best ways to find relevant keywords for your website. Don't just settle for asking the obvious question, what does my website sell? Ask questions such as: "What is this product made up of?" or "Who is using my services?" or "What problems do my products solve?"

Finding the main and secondary keyword phrases should take less than a month for even 2 or 3 websites. This does not mean your keyword research has ended forever, but finding the 4-5 word long secondary key phrases can be done with the free keyword research tools if your budget is tight.

Free keyword research tools: You can gain access to the powerful and free Google external keyword tool to expand your keyword list. Unfortunately the Google external keyword tool only gives a search volume indicator instead of the actual search numbers. Another very valuable feature in Google external keyword tool is the "Site-Related Keywords" finder. By simply entering the website URL of your competitors, you can find out in seconds which keywords they target on their web pages.

Another free keyword research tool available without creating an account is the Overture keyword inventory . As of now, August 2007, this tool only shows the January 2007 search volumes as it's being phased out, but Yahoo! is promising a replacement. If you have a Yahoo! Search Marketing account you can still gain access to their keyword tool albeit without the search volume numbers.

Related search terms suggestion tools: One of the fastest ways you can find hundreds of related keywords is to use online lexical or thesaurus tools.

Creating a large initial keyword list that includes a large number of synonyms and acronyms is essential to effective keyword research. Discovering related phrases that are not simply stemming from the original keyword term is a cornerstone of semantic latent indexing . Semantic indexing can be described as the grouping of related documents based on not only direct relationship between words, but the meaning of the words as well.

Some of the search engines provide a related search command list in their search results. Try Clusty by entering a search command and take a look at the "clusters" side bar. You can get dozens of ideas from the keyword clusters by playing with different combination of keywords. You can also visit Technorati a well known blog aggregator and social media tagging site to help unlocked your brain and generate new keywords. Enter a search term and observe the "Related tags" section directly under the search results.

Visitor statistic reports: These can be generated from web server log files or from script based visitor statistic programs. This can help you uncover new keywords for your website by discovering what the visitors are typing into the search engines to find your websites. In some cases, you'll find keywords you didn't expect to come up for in the search results. You should further research those keywords and uncover new keyword niches.

Site search engines: This can be a great source of new keywords and a potential data mining source. As well as further analysis of the average number of keywords, keyword length and other important keyword metrics.

Top ranking competitors: These websites are already well optimized and contain keyword rich web pages. Why not leverage their efforts and harvest the best keywords for your own website? With the help of the SEO Studio keyword analyzer you can extract hundreds of keywords from their META keywords and HTML page content in seconds.

A few examples of good keyword selection practices

Selecting the best keyword takes experience and a little know how, but it's always helpful to see how the pros do it, so here are a few basic steps for keyword selection.

Using your favorite keyword research tool Wordtracker, Keyword Discovery or the Keywords Analyzer, type in the main keyword phrase. Start with the broadest possible search terms, this way there is less chance of missing keywords that might otherwise be overlooked.

Look for 2-4 word key phrases that have at least a daily search volume of 200 or more. Since the top 3 sites will receive 60 of all searches, it follows you can expect at least 120 or more unique visitors for those keywords phrases. In some cases, you may want to lower the minimum search volume threshold to as low as 50 if the search term is well targeted for your business.

At this point you should have at least 20-30 really good secondary keywords in your basket.

Hopefully most of the keywords you have selected will have little competition. Some of the keyword tools we have recommended will also tell you the amount of competition for each keyword, but you can also verify these numbers manually by typing the search terms into the search engines with quotes.

It's very important that you use quotes around the keywords to let the engines know you are looking for an exact match. The rule of thumb we use to assess keyword competitiveness is around "100,000" websites. Anything above a hundred thousand results is fairly competitive and requires a fair amount of optimization and link building.

About the Author: Charlie Hearns is a website promoter and SEO professional for TOP Promotions based in Sacramento, CA

SEO Tips for today Tuesday, November 11, 2008 Consult from Marvin

Search Engine Optimization And Search Engine Crawlers

There is a lot to learn when it comes to online or internet marketing and search engine optimization. That is why a lot of people hire SEO consultants to worry about their internet marketing for them.

However, if you do not want to have to pay SEO experts to help you with the marketing of your website, then you may want to think about doing it yourself! It's not that hard, it just takes some reading on the internet from trusted sources. Really, most of the SEO services that are provided online are built around one thing, and that is search engine crawlers.

Today we are going to talk more about search engine crawlers, and what they do. Soon you will find out that pretty much everything that you do, as far as search engine optimization goes, is to make these little crawlers happy. It is no longer as easy as a quick search engine submission and your website becomes popular.

As you may be able to guess by the name, these search engine crawlers are little bots that roam around the internet looking for new websites and ranking them based on an algorithm. When they come across a new website, they rank it in different ways, taking many things in to consideration. These ranks help to determine where the site is going to end up in a search done on a search engine.

The first thing that you have to do for these crawlers is to get noticed by them, and that is the hardest part of SEO, or at least that is what SEO consultants want you to think! The truth of the matter is, you can get your website noticed by simply visiting different popular search engines and adding your URL to their submission forms.

You also must get links from other web sites pointing to your web site to obtain link popularity and credibility with the search engines. This way the crawlers will know where your site is at, and find it a lot quicker. They will also consider it a relevant source of information if other sites link to you.

After that, it's all about marketing your web site on the internet through search engine optimization techniques. These little crawlers are programmed to look for certain things on your web site, these are things that SEO experts study and have an understanding for.

Using the services of SEO Consultants to help in your marketing, however they can be very costly, so you should hire a service provider that is talented and can provide a portfolio to ensure you get quality work.

Before hiring someone to work on your web site you should make sure they use ethical search optimization and marketing tactics and also make sure that they can provide results.

The first thing that crawlers look for is, of course, keywords.

Keywords in your web sites content and keywords in the links pointing to your site. When it comes to search engine optimization, use keywords wisely. Don't over-saturate your web site with keywords because you can get docked as a spammer. These keywords have to be worked into the web page and not just listed there. You should integrate them in to your content, page titles, meta tags and URL. Also, it will help the marketing of your web site if you work them into the titles of your web page as well.

Also make sure that your main page headings are bigger than that of your normal font so the crawlers can easily pick out what the main focus of your page is.

SEO consultants also worry about how many links there are out there that point back to your website. The more links, the better. However they must also be quality links from popular sites that are credible with the search engines. That is why SEO experts are always looking for different places where they can post links to your website. While crawlers are looking around, if they come across links to your website, then that helps to boost your ranking online.

As you can see, SEO services are very helpful, but if you can learn how to do online marketing by yourself, you don't need to hire anyone.

Author: Joel McLaughlin